Good social media post vs bad social media post

Inspired by the 1% better newsletter, there are ingredients for a good post.

1% better focusses on social network growth. Personally, I hate coughing my content into Zuck or Elon’s ether, so I apply some of these ingredients to posting on my website.

1% better’s list (as of ~July ’23):

Soul, passion, storytelling, humour, personality, high conviction, gut punching opinions, argument starter.

Very useful checklist. The only thing I don’t like is “argument starter”. I get it, more engagement from supports and detractors. But the world doesn’t need to be more polarised. It’s Trumpian.

I prefer this framing: Strong opinion loosely held.