From 1% better newsletter:
Ingredients for a bad post:
Fake influencer speak, boring, no soul, no storytelling, no progression, sounds like it was made by chatGPT, 0 conviction, can be found on any account that’s clearly attempting to farm some followers.
Ingredients for a good post:
Soul, passion, storytelling, humour, personality, high conviction, gut punching opinions, argument starter.
Very useful checklist. The only thing I don’t like is “argument starter”. I get it, more engagement from supports and detractors. But the world doesn’t need to be more polarised. It’s kinda Trumpian.
I prefer this framing: Strong opinion loosely held.