There’s almost no chance of getting a design right first time

Even if you think it’s perfect, it’s not.

Doesn’t matter if you’ve done this 1000 times. It doesn’t matter if your empathy levels are so high that you’ve moved your body, soul, and all your possessions into your audience’s mind.

They’ll still throw your toothbrush out, and give you feedback you weren’t expecting.

So pick up your toothbrush, embrace the inevitable feedback and make your work better.