The narrative arc

People have been telling each other stories forever.

It pays to be good at it. Both verbally and in web or graphic design.

Try to follow a compelling story arc (from the pond5 blog):

Setup: The world in which the protagonist exists prior to the journey. The setup usually ends with the conflict being revealed.

Rising Tension: The series of obstacles the protagonist must overcome. Each obstacle is usually more difficult and with higher stakes than the previous one.

Climax: The point of highest tension, and the major decisive turning point for the protagonist.

Resolution: The conflict’s conclusion. This is where the protagonist finally overcomes the conflict, learns to accept it, or is ultimately defeated by it. Regardless, this is where the journey ends.