People are programmed to filter out useless information

I once had a dog called Ernie that pulled me along on a skateboard.

This is not helpful information for you.

Hopefully you’ve filtered it out already. We have to filter stuff out quickly, otherwise our brains would explode with information overload.

So therefor your content should be presented in such a way that a subconscious decision can be made almost instantly.

It’s fine for people who are not interested to filter you out. If your message is muddled, the people who might be interested will also filter you out.

You are here for dog-pulling-skateboard related content, right?