Thanks to StoryBrand for these sales flow dominoes.
One-liner
Landing page
Lead generator
Nurture newsletter campaign
Sales email campaign
First prize is getting a sale. Second prize is getting the lead into your funnel. They may want to buy later once they know how knowledgeable, funny and sexy you are.
You gotta stay front of mind, be the first person/product/service they think of when the problem you solve arises.