Thanks to StoryBrand for these sales flow:
1. One-liner—about your company. Tell the problem you solve.
2. Landing page—so people who need your service can complete your primary or secondary call to action.
3. Lead generator—an incentive to sign up to a newsletter (your secondary call to action).
4. Nurture newsletter campaign—a set of emails showing how good you are at solving their problem.
5. Sales email campaign—a set of emails that encourage purchase.
First prize is getting a sale. Second prize is getting the lead into your funnel. They may want to buy later once they know how knowledgeable, funny and sexy you are.
You gotta stay front of mind, be the first person/product/service they think of when the problem you solve arises.