Or was that just the 90’s? Bring back those frilly family ice creams, I say.
In the 90’s a birthday Vienetta was a given. You think birthday, you think Vienetta. It was an “internal trigger”.
If you’re building a platform or product that you want people to return to, aim for internal triggers.
Internal triggers are when the use of your thing is triggered by a thought, feeling, or event.
External triggers are stuff marketers do, things like email or social network posts. Clever external triggers are usually necessary to build internal ones.
Some products that have nailed internal triggers:
You’ve taken a cool photo: open Instagram and share with your world.
You feel the need to complain: open Twitter/X.
And from now on, it’s your birthday, you need Vienetta. The 90’s can’t have it all to itself.