Understanding the fleshy bundles of emotions that are our fellow humans.
- What are the real reasons people click the buy button.
- How to deal with angry customers.
- How to inspire others.
- How to pick people up when they’re down.
- How to tell when someone is lying.
- How to persuade people of things.
- How to get along with people you don’t like.
- How to teach people
Plus 10 million other things that make this the most valuable, but hardest skill of them all.