If you made me brownies, and I told my friends that you’re great brownie maker, you now have a label to live up to.
You’ll want to be the label and meet my expectations. You’ll stand up tall, puff out your chest, and with an accomplished nod repeat “Yeah, I am a great brownie maker”.
Try it—email me some brownies, geoffmuskett@googlemail.com, if I like ’em, I’ll tell ya.
In less delicious, but equally effective verbal manipulation, adding an ‘er’ to help, or an ‘r’ to vote makes people more likely do it.
Asking “are you a voter?” is very different to “do you vote?”
“Of course I’m a voter. I’m a good, responsible citizen who helps people, votes, and makes incredible brownies”.
Cool—you’re all the labels I gave you.