Video hook: Confirm, establish, new hook

This is Colin and Samir’s 3-part hook framework:

1. Within 7 seconds, confirm the click
   Let people know they’re getting what they expect to get
    
2. Establish the video
   Why are you the best/only person who can do this? What journey are you taking the viewer on? Why can they trust you?
    
3. Within 30 seconds introduce a new hook
   Answering the question “why should I watch this to the end?”