Thinking and talking in frameworks makes you sound smart.
They give you a way to approach and discuss problems, or make decisions.
If you’re ever stuck with what to say, refer to a framework.
A basic framework for increasing profit is fundamentally: how can we either increase prices, decrease costs, or increase sales.
Maslow’s hierarchy of needs is a framework. It helps us understand people’s motivations.
Pareto’s Principal is a framework. The 80/20 rule helps us focus on the 20% that’s most important.
In marketing, thinking of the customer as the hero in your story is a framework you can build a narrative from.
Frameworks are springboards for a step in the right direction (and making people think you know what you’re talking about).