Thinking in frameworks

Frameworks give you a way to approach and discuss problems, or make decisions.

If you’re ever stuck with what to say, refer to a framework.

A basic framework for increasing profit is fundamentally: how can we either increase prices, decrease costs, or increase sales.

Maslow’s hierarchy of needs is a framework. It helps us understand people’s motivations.

Pareto’s Principal is a framework. the 80/20 rule helps us focus on the 20% that’s most important.

In marketing, thinking of the customer as the hero in your story is a framework you can build a narrative from.

Frameworks are springboards for a step in the right direction.