The start is the opposite of the end

More golden story telling wisdom from Matthew Dicks.

This is kinda obvious when you think about it, but you’re unlikely to have thought about it. I hadn’t anyway.

Here’s how every rom-com works:

  • Main two protagonists hate each other.
  • They are forced to do something together.
  • They fall in love.

The start is the opposite of the end.

It might help to reference your beginning when you’re concluding a story.

This doesn’t just work for fiction, or a personal story.

If the story is part of your marketing: Your customer is poor, then they employ/buy/do what you offer, then they become the opposite of poor—rich.