TV and film direct Jean Stewart approached me to produce a bold and energetic brand her latest company, Bonne Film.
When designing a logo I keep these basic principals in mind:
A successful logo must be…
- …describable
- …memorable
- …effective without colour
- …works at small scale
- …relevant to the industry
- …unique
After consultation and research, sketching begins…
Sketching logo ideas
At this stage it is all about getting ideas down, both good and bad, and not worrying about quality.
Developing the better ideas
Mostly still in sketches, some of the better ideas are developed further and presented to the client.
The chosen idea
With the direction agreed via sketches, the chosen idea is developed. In this case it is a hand lettered logotype.
For social networks, and anywhere a small icon is needed, I took the essence of the main logo and created a unique and recognisable mark.
Final logo and icon