Ever walked in to a room and sensed-out-loud “something’s different”?
Noticing change is a primal human thing, something about spotting lions that are about to eat your babies.
Our non primal brains love change.
Consider hinting at dramatic change as a hook for your story.
(Everything should be a story—your web site design, your presentation, your pitch…)
Like these, that I’ve just made up:
“Which car shall I use for the getaway, the Farrari or the Skoda?”
“My life was exactly normal in every way. Until the doorbell rang on the 4th January 1995.”