Do this a hundred times and eventually one hundred people who trust you.
—Cole Shafer
Cole uses the example of furniture maker George Nakashima. His pieces wouldn’t be selling for mega bucks if he made stuff that pleases everyone.
Pleasing everyone will destroy the personality of your work.
Committees will extinguish the sparkle from your work. Taking it from Will Smith to a tweed-wearing high school maths teacher. No-one is excited to meet a tweed-wearing high school maths teacher.