Associate your product with a feeling or cue

Whoever the marketing team was behind Champaign, hat’s off to you. You’ve rooted your fizzy grape juice into culture as the must-have tipple for celebrations.

Anchor your product to a feeling, or situation, and you’ve created an intrinsic habit.

Other notable mentions:

Take a break, fingernail slice that KitKat wrapper (until they rudely changed the packaging, pah).

Playing sports, get your energy from Lucozade.