Whoever the marketing team was behind Champaign, hat’s off to you. You’ve rooted your fizzy grape juice into culture as the must-have tipple for celebrations.
Anchor your product to a feeling, or situation, and you’ve created an intrinsic habit.
Other notable mentions:
Take a break, fingernail slice that KitKat wrapper (until they rudely changed the packaging, pah).
Playing sports, get your energy from Lucozade.